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How would you define a person as good or bad?

Here a scenario. There's this guy... let's call him Alex. Alex knows a guy named David who is philanthropist, does charities, build schools and hospitals and sounds and moves like Mr nice guy. One day, he finds out that this David is actually a hardcore criminal. You know the type that smuggles drugs and alcohols and sells arms to third world countries and does all the nasty stuff known and unknown to a common man. So, how would should Alex define David? Good guy or bad guy?

Here's scenario number two. There's another guy name Bob. He's a member of David organisation. He does all the dirty stuff for David and know him as a ruthless boss. Then, one day he stumble upon David's charities and all the good stuff he does and hears the people telling that David is all good and nice. So, how should Bob define David? Bad or good?

If we know a person for his wrong doing, let's say... we are in Bob's shoes, we might interpret that David is trying to balance off the bad stuff by doing the good stuff. So, Bob might define him as the bad guy with a soft spot but Alex might defines him as the good guy with a dark secret.

So, does the first impression defines the person? Or do we define a person based on what we think we know about the person?

Anyway, is it fair to judge a person for what he does or for what he is? I'm might be a bad guy but I do what good guys do. So am I good or bad? =/